Marketing Cloud Account Engagement, powered by Pardot, is designed to bring marketing and sales teams together for maximizing revenue generation and building long-term relationships. With Account Engagement, businesses of all sizes can target prospects with the highest conversion potential and customize every touchpoint along their sales journey.
By integrating Account Engagement into your Slack workspace, you can send real-time notifications when prospects interact with your marketing assets. Also, you can tailor the messaging for your notifications and distribute them to the appropriate teams automatically. The faster the prospects receive follow-up, the better the chance of conversion.
Pardot customers can have access to the Marketing Cloud Account Engagement for Slack for free. You can learn more about Account Engagement for Slack by visiting
https://help.salesforce.com/s/articleView?id=sf.pardot_slack_parent.htm&type=5. Additionally, visit
https://www.salesforce.com/products/marketing-cloud/marketing-automation/ to learn more about Account Engagement in general.
We would love to hear your feedback on the Account Engagement for Slack app. Your insights are valuable to us for improving the Salesforce user experience. Please visit
https://sfdc.co/accountengagementforslackfeedback to provide feedback.